Cartoon-style digital illustration of a sneaker-shaped stock chart bouncing on a trampoline labeled

Nike: Invest for Value in the Nick of Time?

📈 Ticker: NKE | 💵 Price: $62.80 | ⬆️ +0.13 (+0.21%)
🗓️ As of June 6, 2025, 4:10 PM ET 👟 


🛍️ Trigger: An Insider Just Did It

📅 April 4, 2025
👤 Robert Holmes Swan, Director
💸 Bought: 8,600 shares @ $58.46 = $502,756
📈 His stake increased by 34%. Either he believes… or he just likes comfortable footwear.


🏦 Institutions Are In

🧠 A whopping 2,932 institutions own 87.80% of the float. We’re talking a true Wall Street marathon:

  • 🏆 Vanguard: 9.58%

  • ⚫ BlackRock: 7.98%

  • 🧱 State Street: 4.87%

  • 💼 Wellington, Goldman, Morgan, FMR… all laced up.

🔍 For full Institutional Ownership breakdown, see here.

So, what gives? Is this the comeback story of the year—or a stylish value trap?


🔍 Financials: The Swoosh Slips

📰 Nike Q3 2025 Results (Fiscal)

  • 📉 Revenue: $11.3B (↓9%)

  • 🛍️ Nike Direct: $4.7B (↓12%)

  • 🧵 Gross Margin: 41.5% (↓330bps)

  • 🧾 EPS: $0.54 (↓30%)

  • 📦 Inventory: $7.5B (↓2%)

  • 💰 Cash: $10.4B (still strong)

BUT WAIT!
🔁 YoY EPS actually grew 15% from 2023 to 2024.
🧨 Not bad for a brand that still makes your feet feel famous.

👉 Want the full picture? Dive into Nike’s financials here.


💸 Nike: Still Playing Defense—But Rewarding Shareholders

🏦 $1.1B returned to shareholders last quarter:

  • 🧾 Dividends: $594M (up 6%)

  • 🔁 Buybacks: $499M (6.5M shares repurchased)

🪙 Dividend yield: ~2.55%
📈 P/E: 20.89
🔮 Forward P/E: 30
💼 EV/EBITDA: 16.41 (down from 23.38 a year ago)

📌 Translation: Not dirt cheap, but fair for a brand with a moat (and a logo recognized on Mars—allegedly).


🤔 Should You Just Do It?

There’s some value starting to emerge, especially for patient investors who:

  • Believe in global brand recovery

  • Like a 23-year streak of dividend hikes

  • Think Robert Swan may know something they don’t 👀

  • Have a closet full of Jordans (purely optional)


⚠️ Risks That Could Trip Up the Swoosh:

  1. 🛍️ Consumer Discretionary Woes

  2. 🥊 Fierce competition (Adidas, New Balance, barefoot influencers)

  3. 🌍 Macroeconomic drag, inflation

  4. 🌪️ Wild weather and alien invasions (unconfirmed, but we stay ready)

  5. 🧵 Overdependence on seasonal styles and celebrity drops (but who really minds?)

Interested in another investment idea?
Check our take on UnitedHealth Group.


📊 Final Thoughts: From $179 to $62

Nike is down nearly 65% from its 2021 all-time high.
Yes, that hurts more than stepping on a LEGO.
But it’s also the kind of setup value investors love—strong fundamentals, battered price, global brand power.


Disclaimer: We own no shoes, just metaphors. Invest at your own pace—whether you're walking, running, or cautiously tiptoeing. 🏃♀️🦶💸


🧭 Want More Like This?

👉 Browse our Insider Purchases Center
👉 Explore our Follow the Pundits Hub: When Big Bets Matter or our Young Guns & Turnaround Stocks 
👉 Dive into Stock Market Humor & Serious-ish Plays
👉 For even older brands on new missions, explore our Corporate Resurrection Series. Nope, doesn't exist anymore. 

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