
Asana's Exiting CEO Keeps Buying Shares. Will the New One Deliver?
📊 Ticker: ASAN | Price: $13.28 | Change: -0.05 (-0.38%) as of Jun-27-2025 4:10 PM ET
🧠 What Is Asana?
San Francisco, CA-headquartered Asana (ASAN) offers a work management platform for teams, execs, and now... possibly robots too. It helps businesses track work, projects, goals, and avoid that sinking feeling of forgotten deadlines. With 170,000+ customers, including 85% of the Fortune 500, Asana generates over $700M in annual revenue. 💼🤖
📈 Insider Moves: Dustin Moskovitz Can’t Stop, Won’t Stop (Buying)
CEO and co-founder Dustin Moskovitz (yes, that billionaire from Facebook’s dorm days) has been gobbling up shares like they're on sale — because they are.
Here's the 2025 buying spree:
Date | Price | Shares Bought | 💸 Value |
---|---|---|---|
06/25/2025 | $12.97 | 87,755 | $1.14M |
04/15/2025 | $15.84 | 50,000 | $792K |
04/11/2025 | $15.58 | 75,493 | $1.18M |
04/08/2025 | $14.94 | 450,000 | $6.72M |
04/03/2025 | $14.15 | 675,000 | $9.55M |
03/28/2025 | $14.56 | 449,507 | $6.55M |
03/25/2025 | $15.25 | 450,000 | $6.86M |
💡 Perspective check: Moskovitz is worth ~$17.4B. These buys = pocket change. Still, insiders owning 40%+ and actively buying = something worth noting. 🧭
🏦 Institutional Faith
Institutions own 76.46% of the float. Top 3:
-
Vanguard: 10.66M shares ($141.5M)
-
Voya: 8.93M shares ($118.6M)
-
Blackrock: 8.05M shares ($106.9M)
Apparently, the Smart Money hasn’t entirely ghosted Asana. 📉👻
🔍 For full Institutional Ownership breakdown, see here.
💰 Fiscal 2025 Recap
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Revenue: $723.9M (+11% YoY)
-
GAAP Op Loss: -$266.7M (37% of revs)
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Non-GAAP Op Loss: -$40.8M (6% of revs)
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Free Cash Flow: $2.6M (from -$31.1M)
TL;DR: Still burning cash, just less flamboyantly. 🔥🧯
📅 Q1 Fiscal 2026 Highlights
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Revenue: $187.3M (+9% YoY)
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GAAP Net Loss: -$40M (vs. -$63.7M)
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Non-GAAP Net Income: $12M
-
Free Cash Flow: $9.9M 💸💸
Progress? Yes. Profitable? Kinda. But no. But yes. A bit. Not yet. Soon? Maybe. Definitely. Except… not quite. Dependable? TBD. 🤔
Retention rates? Still decent:
-
Core customers: 24,297 (+10%)
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$100K+ spenders: 728 (+20%)
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Net retention: ~95%
👉 Want the full picture? Dive into Asana’s financials here.
🧑✈️ Incoming CEO: Dan Rogers
New CEO Dan Rogers arrives July 21. Resume:
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CEO @ LaunchDarkly
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President @ Rubrik
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CMO @ ServiceNow
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Roles @ AWS, Microsoft, Salesforce
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Harvard B-School Baker Scholar 📚
📣 Translation: He’s not here to babysit spreadsheets. Could be a pivotal hire if he clicks.
📉 Valuation Snapshot
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P/S: 4.16
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P/B: 13.22
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📉 90% below its all-time high
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💔 It’s less “undervalued” and more “emotionally available.”
📊 Verdict
This is a classic “Show Me” story:
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Growth? Mild.
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Cash burn? Shrinking.
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New leadership? Promising.
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Insider & Institutional Support? ✅
If you believe Dan Rogers can turn this ship around, maybe take a nibble and dollar-cost-average. Just don't bet the avocado farm. 🥑📉
💡 Curious about another deep oil exploration play?
Check our takes on UnitedHealth Group or even Oscar Health.
🚨 Disclaimer:
We like you. But we don’t know you. Invest at your own risk. 🧠💸
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