No Wonder John W. Rogers Jr.’s Ariel Investments Likes the Stock: Generac May Generate… Profits
⚡️ Ticker: NYSE: GNRC 🏠🔌
Price (Oct 15, 2025, 4:10 PM ET): $191.67 (+4.27%)
If you’ve ever sat through a storm praying your phone’s last 3% could summon a miracle, you already get Generac. The company doesn’t just sell generators; it sells certainty—in a world where the grid is aging, weather is angrier, and AI is powering data centers that can’t blink. It’s little surprise John W. Rogers Jr.’s Ariel Investments (plus a who’s-who of institutions) like the stock. When the lights flicker, GNRC tends to glow. ✨
The Spark Notes: What Generac Actually Does 🔧🧠
Generac designs and builds an end-to-end energy technology suite:
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Home standby & portable generators, transfer switches, and Mobile Link remote monitoring.
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Residential energy storage, solar-adjacent gear, and smart home energy management (ecobee thermostats + sensors).
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C&I generators (natural gas & diesel), mobile power, pumps, heaters, dust suppression, mobile energy storage, and Concerto software to orchestrate distributed energy resources.
Translation: from backyard blackouts to mission-critical data center uptime, they’ve got it.
Why Ariel (and Friends) Are Plugged In 🔋
1) Market leadership & brand gravity
Generac is the name most homeowners think of when the lights go out. A deep dealer network + brand trust == a stubborn moat.
2) Megatrends doing the heavy lifting
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Grid fragility and extreme weather are not one-offs.
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Electrification of everything amplifies the cost of downtime.
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AI/data centers have no tolerance for “brb, rebooting.”
3) New sockets of growth
Management is building a backlog in data center power, expanding residential storage + home energy management, and defending/expanding share in portable and standby.
4) Profitability trending up
Q2-2025 highlights (YoY):
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Net sales +6% to $1.061B
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Residential +7% to $574M; C&I +5% to $362M
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Adj. EBITDA margin up to 17.7% (guiding 18–19% for FY25)
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Adj. EPS improved; buybacks active ($50M in Q2; ~$200M authorization left)
Management nudged the low end of FY-25 margins up—always a welcome phrase. 📈
👉 Want the full picture? Dive into Generac (GNRC)'s financials here.
5) Big money likes big watts
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Institutions hold ~96.7% of shares; float held by institutions ~98.3%; ~1,003 institutions on the register.
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Recent holders snapshot (6/30/25): Vanguard ~6.78M, BlackRock ~3.74M, State Street ~2.19M, Invesco ~1.99M, Ariel ~1.80M (and increasing).
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Short interest ~4.4% (9/30/25): not exactly a bear cave.
Ariel & Rogers: A Quick Spotlight 🏀📊
John W. Rogers Jr.—Founder, Chairman, Co-CEO & CIO of Ariel Investments, the largest minority-run mutual fund firm in the U.S.—has long championed value with patience. Fun lore even has him beating Michael Jordan 1-on-1 (as reported back in the day)—which pairs nicely with another clutch win: accumulating GNRC. In Ariel’s portfolio, Generac sits among top positions, with increased shares in Q2-2025. When the value crowd leans in, you take note. 🏀➡️💼
Valuation: Not Dirt Cheap, But Reasonable for a Compounder 🧮
| Metric | Current Snapshot | Take |
|---|---|---|
| Market Cap | ~$10B | Mid-cap with scale advantages |
| EV/EBITDA | ~16x | Reasonable for quality + secular growth |
| Forward P/E | ~19.5x | “Reasonabl-ish” given growth & margin track |
| PEG (5yr) | ~1.29 | Suggests growth fairly priced |
| P/S | ~2.3x | Inline with diversified industrial tech |
| EV/Revenue | ~2.6x | Not stretched for category leader |
Context: Shares are still down ~63% from the $524.21 2021 ATH. It’s no longer bubble-priced, but the business—product + software + services—looks better aligned with structural demand.
Catalysts ⚙️🚀
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Storm season surprises: Not in guidance; upside if outages spike.
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Data centers & AI: Early wins → backlog growth → revenue recognition.
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Rate cuts (if/when): Big-ticket purchases breathe easier.
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Inventory & margin discipline: Each quarter of execution can compress that “prove-it” discount.
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Buybacks: Less float, more EPS juice.
What Could Short-Circuit the Thesis ⚠️
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Soft residential solar/storage: Policy shifts can dent demand and mix.
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Macro & rates: High borrowing costs slow big-ticket consumer and C&I buys.
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Tariffs & input costs: Price/cost chess match must continue to go Generac’s way.
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Outage-normalization: If weather stays oddly calm, near-term demand can cool (long-term seculars still intact).
💡💡💡 Curious about another deep oil exploration play?
Check our takes on UnitedHealth Group or even Oscar Health.
Institutions: A Few Notables (6/30/25) 🏦
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Vanguard 6.78M (-2.2%)
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BlackRock 3.74M (-6.0%)
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State Street 2.19M (+2.1%)
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Invesco 1.99M (+40.9%)
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Ariel 1.80M (+11.7%)
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Victory Capital 1.81M (+massive add)
Turnover happens—but the overall pie remains institution-heavy.
For Generac's Institutional Ownership breakdown, 🔍 see here.
Investment Take: Keep the Generator Fueled 🔥
The story: structurally sound; execution improving; new lanes (data centers, home energy orchestration) add torque. The moat (brand + channel) and software-plus angle are underrated by casual observers who still only see “the generator company.” If margins march toward 19% and growth holds mid-single digits (with upside skew from AI/data centers and weather), compounding can do its thing.
Verdict: Not a “flip the switch and get rich” story—more like plug in, let it hum, and collect the runtime hours. 🔌⏱️
✅ Quick Take / TL;DR
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Why now: Re-accelerating growth, improving margins, big seculars (grid fragility, storms, AI data centers).
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Who’s in: Institutions own the float; Ariel added in Q2-2025.
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Valuation: ~19.5x forward earnings; ~16x EV/EBITDA — fair for a leader with new growth vectors.
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Risks: Solar softness, macro/interest rates, tariffs, fewer outages.
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Angle: A quality cash-and-moat compounder that might still be mispriced vs its multi-year opportunity.
❓FAQ (Fast, Fun, and Frank)
Q1: Is this still just a “storm trade”?
A: Less than before. Storms help, but data centers/AI, C&I, and home energy management broaden the runway.
Q2: If rates stay high, do sales stall?
A: High rates tug on big-ticket demand, yes. But mix shift, pricing, and enterprise demand can mitigate.
Q3: What’s the bear case in a sentence?
A: “It’s cyclical, peak margins are in, and data center wins take longer to monetize than bulls expect.”
Q4: What’s the bull case in a sentence?
A: “It’s a category killer expanding into software-enabled energy orchestration—with AI-driven uptime needs as a secular tailwind.”
Q5: Why do institutions love it?
A: Durable brand + distribution, margin levers, buybacks, and multiple ways to win (residential, C&I, data centers, software).
🧾⚠️📢 Fun(ny) Disclaimer: 🧾⚠️📢
🧫 Disclosure: This article may contain traces of optimism, sarcasm, and invisible hands. Innovation and compounding not guaranteed; batteries sold separately. Consult your inner entrepreneur before investing. 🔋😄
Always DYOR, hold the FOMO, and don’t invest what you can’t afford to lose. Also, keep your humor cells alive, and remember: even the best stock charts mutate.
We laugh, we analyze, we meme. We sell jokes and opinions — and yes, we’re billing your sense of humor. 🎪💸
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Invest at your own risk. 💸💧
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