Kenvue Director Jeff Smith of Starboard Value Buys Shares of KVUE; He Must Love Kimberly-Clark. Should You?
NYSE: KVUE — $17.21 ▼ 0.12 (-0.69%)
NYSE: KMB — $102.80 ▼ 0.35 (-0.34%)
As of Dec 15, 2025 · 4:10 PM ET
FUNstock Index: 6.9 / 10 🎯
Value intrigue, insider conviction, merger drama — with a side of Tylenol.
🧠 The Setup: A Very Large Insider Bet
Sometimes insider buying is symbolic.
Sometimes it’s “I bought a few shares.”
And sometimes it’s Jeff Smith dropping ~$111 million like he just found loose change in the couch.
On December 11, 2025, Jeffrey C. Smith, Director at Kenvue (KVUE) and CEO/CIO of Starboard Value, purchased 6.38 million shares at roughly $17.40, boosting his stake by 30%.
📌 Translation: this is not a vibes trade.
Smith’s résumé reads like a Value Investing Hall of Fame ballot — Papa John’s, Advance Auto Parts, Darden Restaurants, Phoenix Technologies. When he buys, markets tend to listen… even if they don’t immediately applaud.
And yes, there’s a strong chance he knows a thing or two about value investing.
🏛️ Why Kenvue (and Why Now)?
Kenvue is the consumer-health spinoff of Johnson & Johnson, housing brands you probably own, use, or swear by:
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Self Care: Tylenol, Motrin, Zyrtec, Nicorette
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Skin & Beauty: Neutrogena, Aveeno, OGX
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Essential Health: Listerine, Band-Aid, Johnson’s Baby
It’s boring in the best possible way. The kind of boring that throws off cash, survives recessions, and ages gracefully.
But lately, the stock hasn’t exactly sparkled:
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Sales declining low-single digits
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EPS growth… let’s call it “meditative”
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Legal overhangs clouding sentiment
In short: a classic reset candidate.
🏦 Institutions Agree (Almost Universally)
If insiders are whispering, institutions are shouting.
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KVUE: ~99% of shares held by institutions
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KMB: ~85% institutional ownership
Top holders include Vanguard, BlackRock, T. Rowe, State Street, Fidelity — basically the Avengers of asset management.
📊 Nearly 100% of KVUE’s float is institutionally owned. That’s rare air.
For Kimberly-Clark (KMB)’s Institutional Ownership breakdown, 🔍 see here.
🐻 Shorts? What Shorts?
Short interest remains modest:
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KVUE: ~3.4%
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KMB: ~5.8%
In market terms, that’s more light skepticism than outright bearishness. No mob of traders betting on collapse here.
📉 Earnings: Not Pretty, Not Terrible
Kenvue’s Q3 2025 results showed:
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Net sales down 3.5%
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Adjusted EPS steady at $0.28
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Margins holding up thanks to productivity gains
Translation: no growth party, but no disaster either.
Kimberly-Clark, meanwhile, posted:
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Organic sales up ~2.5%
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EPS broadly stable
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Margin pressure from tariffs and price investments
👉 Want the full picture? Dive into Kimberly-Clark (KMB)’s financials here.
📌 Both companies look… tired. Which is often when restructurings and mergers start to make sense.
💡💡💡 Curious about another deep oil exploration play?
Check our takes on UnitedHealth Group or even Oscar Health.
🔑 The Big One: Kimberly-Clark Buys Kenvue
In November 2025, Kimberly-Clark announced a ~$48.7 billion acquisition of Kenvue, paying:
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$3.50 cash
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+ 0.14625 KMB shares per KVUE share
Post-deal ownership:
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54% KMB shareholders
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46% former Kenvue shareholders
The goal?
Create a global consumer-health powerhouse capable of competing with P&G, unlocking $2 billion+ in synergies, and squeezing more efficiency from iconic brands.
The market’s reaction?
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KMB stock 📉 (short-term pain)
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KVUE stock 📈 (arbitrage smiles)
Classic merger math.
📐 Valuation Check: Cheap…ish
Kimberly-Clark today trades:
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Forward P/E: ~13.4 (reasonable)
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Price/Sales: ~1.7 (reasonable)
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EV/EBITDA: ~11.5 (fair)
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Price/Book: …let’s not talk about it
Is it screamingly cheap? No.
Is it expensive? Also no.
Add a ~4.9% dividend yield, and suddenly patience starts getting paid.
📉 Down 35% from ATH — That Matters
KMB is still ~35% below its 2020 all-time high. Even a partial retracement could deliver solid upside, especially if synergies materialize and sentiment improves.
⚡ Quick Take / TL;DR
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🧠 Jeff Smith buys big — that matters
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🏛️ Institutions dominate ownership
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🔀 Merger offers upside + real risks
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📉 Valuation is reasonable, not euphoric
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💰 Dividend cushions patience
Not thrilling. Not flashy.
But quietly interesting.
❓ FAQ
Is this a short-term trade?
Not really. This is more of a patient value + income setup.
Is the merger guaranteed to work?
No. Integration and litigation risks remain.
Who benefits more — KVUE or KMB holders?
Short-term, KVUE holders. Long-term, depends on execution.
What’s the biggest risk?
Legal overhangs (Tylenol) and synergy disappointment.
👤 About the Author
Frédéric Marsanne is the founder of FUNanc1al, where smart meets fun, and money meets meaning. A longtime entrepreneur, investor, strategist, and storyteller, he blends serious market analysis with insights on health, tech, culture, and the occasional absurdity of modern life. His work mixes curiosity, clarity, and a healthy skepticism of hype — because markets, metrics, and money should be understood… and occasionally laughed at.
🧾⚠️📢 Fun(anc1al) but Serious Disclaimer: 🧾⚠️📢
Investing involves risk, including loss of principal, and remember: even Tylenol comes with a warning label.
Always DYOR, resist FOMO, and never invest money you can’t afford to lose.
This article contains humor, opinions, and educated guesses — not guarantees. Markets are unpredictable. Stocks go up, down, sideways, and occasionally through walls.
We laugh, we analyze, we meme.
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