Cartoon-style illustration of IFF perfume bottle spraying dollar-sign fragrance, symbolizing insider buying and a possible turnaround.

International Flavors & Fragrances Inc. (IFF): Insiders Buy Big, CEO Doubles Down, and the Scent of Value Is in the Air

Insiders at International Flavors & Fragrances (IFF) are loading up on shares—CEO included. With a $500M buyback, big-name institutional holders, and portfolio reshaping, the stock could be brewing a comeback. But is it perfume… or still a whiff of trouble?

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