Cartoon gorilla investor in a business suit on top of a crowned apartment building labeled AppFolio, surrounded by flying dollar bills and a giant ‘BUY’ sign.

Appfolio: Ape Folly or Invest with Director?

APPF (Appfolio Class A) 🦍 
Price: $217.95  💼💥
Change: +0.70 (+0.32%)
As of: Jun-09-2025 4:00 PM ET
Ticker: APPF – Nasdaq


🧨 Insider Moves: Director Goes Bananas 🦧💸

Something curious just happened in the halls of AppFolio, Inc. One of its own directors—Timothy K. Bliss (yes, Bliss is buying)—just dropped $4.78 million of his own bananas 🤑 into 22,000 shares of APPF at $217.18 a pop.

🗓️ Trade Date: June 5, 2025
📄 Filed: June 9, 2025
💰 Total Investment: $4,778,054
🕵️♂️ Position: Director, not a bored ape. Yet.

Director buys this big aren’t exactly meh—they’re often seen as a signal: “I know something you don’t (yet)!”


🏦 The Institutions Are Also Squatting the Tree 🌳📊

Forget the retail crowd—this stock is basically an institutional co-op.

  • 91.75% of float held by institutions

  • 524 institutional holders

  • Top bananas in the bunch:

🏢 Holder 📦 Shares 📆 Date 📊 % of Float 💵 Value
Vanguard 2.44M Mar '25 10.58% $531M
Blackrock 2.40M Mar '25 10.43% $524M
Ashe Capital 1.14M Mar '25 4.93% $247M
FMR (Fidelity) 846K Mar '25 3.67% $184M

These aren't your TikTok traders. When BlackRock shows up, it’s usually not for fun.

🔍 For full Institutional Ownership breakdown, see here.


🏘️ What Even Is AppFolio? (And Should You Care?) 🤔🏢

Based in sunny Santa Barbara, AppFolio builds cloud-based software for real estate pros. Translation: it helps landlords and property managers keep things clean, paid, and less chaotic.

Their tools handle everything from:

  • 🧾 Rent collection & accounting

  • 🛠️ Maintenance coordination

  • 🧠 AI-powered workflows

  • 🕵️ Tenant screening

  • 💳 Electronic payments

  • 🪪 Risk management

Oh, and they’ve got versions from Core to Max, depending on how fancy your building is. Think of it as Salesforce for landlords—plus some generative AI for flair.


📈 Recent Results: Up, Up, and Rent’s Due 🚀💡

Q1 2025 Highlights:

  • 💵 Revenue: $218M (+16% YoY)

  • 🏘️ Units Under Management: 8.8M (+6%)

  • 📊 Non-GAAP Op Income: $53M (24.3% margin)

  • 💸 Operating Cash Flow: $38M

FY 2024 Highlights:

  • 🧨 Revenue: $794M (+28%)

  • 📈 Non-GAAP Op Income: $200M (25.2%)

  • 💰 Free Cash Flow: $182M

  • 🧮 GAAP Operating Income: $136M vs just $1M the year before (!)

In other words: 📞 Hello? Profitability calling.

👉 Want the full picture? Dive into AppFolio’s financials here.


🔄 Share Buyback Bonanza 💳🔥

On April 23, 2025, AppFolio announced a $300M share repurchase program 💥—replacing their prior $100M one that was basically used up.

Translation: they’re buying back their own stock like it’s on clearance.


📉 But Wait—The Price Is Still a Bit Rich 💎🙄

Let’s not go full ape just yet. Yes, the company’s growing. Yes, insiders and institutions are buying. But...

Ratio Current 1Y Ago
🧮 P/E 40.7 N/A
💸 Price/Sales 9.72 14.48
📚 Price/Book 16.99 30.04
🧾 EV/Revenue 9.32 13.99
🧠 EV/EBITDA 49.19 289.91

Prices have come down, but this ain't the dollar menu.

Also… let’s talk competition 🥊:

  • Yardi

  • RealPage

  • Entrata

  • Buildium

  • ResMan

  • TenantCloud

  • DoorLoop

It’s a crowded market—and they’re all hungry for tenants.

Interested in another investment idea?
Check our take on UnitedHealth Group.


🎯 Our Verdict: Watchlist It, Don't Chase It (Yet) 🦉🔍

AppFolio is a growth story with profits, momentum, and buybacks. But it’s also:

  • Still pricey 📈

  • In a competitive jungle 🦓

  • 25% off its all-time high 📉

📌 If shares drop another 20–25%? It could be time to pounce. Until then, admire the jungle—but perhaps don’t swing on the vines quite yet—or start small. 


🚨 Final Disclaimer (and Self-Destruct Button) 💥

We don’t manage properties. We just rent jokes.
📜 This isn’t investment advice.
🕵️♂️ You’re the investor, we’re the 🐒 with a typewriter.
💣 This message will self-destruct when rent is due or if the world ends, whichever comes first.


🧭 Want More Like This?

👉 Browse our Insider Purchases Center
👉 Explore our Follow the Pundits Hub: When Big Bets Matter
👉 Check out our Young Guns & Turnaround Stocks 
👉 Dive into Stock Market Humor & Serious-ish Plays
👉 For even older brands on new missions, explore our Corporate Resurrection Series. Nope, doesn't exist anymore. 

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