
Xerox Holdings: This Company Still Exists—To Be or Not To Be... In Your Portfolio?
Insider Purchases: Inside the Buy 🎯
📉 $4.80 | Change: -0.045 (-0.93%) | As of May 28, 2025, 4:00 PM ET
Tagline: Copy that? Wall Street might be hitting "Print" again. 🖨️📈
📸 Wait—Xerox Is Still Around?
Yes, it is. Not just collecting dust in your office basement. Xerox:
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📍 Founded in 1906 in Rochester, NY
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🖱️ Invented the desktop metaphor, GUI, and mouse (hello, Apple & Microsoft)
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🌍 Operates in over 160 countries
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🤝 Serves 175,000+ small and midsize businesses AND 90% of Fortune 500 companies
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📡 Offers digital document solutions—not just paper jams and toner fights!
💥 Trigger: Massive Insider Buying Just Hit "Copy"
When the CEO, COO, CFO, and a Director all buy shares on the same day... that’s not a memo. That’s a headline.
🧾 May 23, 2025:
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🧑✈️ COO John G. Bruno: 25,000 shares @ $4.38 = $109,500
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👨💼 CEO Steven J. Bandrowczak: 22,300 shares @ $4.48 = $99,904
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🧓 Director Scott Letier: 25,000 shares @ $4.43 = $110,750
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👩💼 CFO Mirlanda Gecaj: 10,000 shares @ $4.41 = $44,100
🗂️ That's not nibbling. That’s loading up.
🏢 Institutions? Also Pressing Ctrl+V
Institutional ownership = 104.63% of float. How? Options, shorts, arbitrage—don’t think too hard.
The point is: they’re in.
📈 Top Holders:
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🪨 BlackRock: 10.87%
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🦅 Vanguard: 8.74%
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🧮 Dimensional: 4.15%
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🧾 UBS: 4.07%
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🏛️ State Street: 3.11%
🔍 For full Institutional Ownership breakdown, see here.
📉 Recent Financials (Q1 2025)
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🧾 Revenue: $1.46B (-3% YoY)
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📉 Net Loss: $(90M)
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🧠 Adjusted Net Loss: $(4M)
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📊 Operating Margin: 1.5%
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💸 Free Cash Flow: $(109M)
Not great. But less bad than last year. And in Xerox-world, that’s progress.
🛠️ The Reinvention Plan (a.k.a. Ctrl+Alt+Delete Your Expectations)
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✅ Acquired ITsavvy and Lexmark
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💰 Targeting $250M+ in cost synergies
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💎 Gross leverage ratio improved post-Lexmark
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📉 Net loss narrowing
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📦 Cost reduction + margin gains = light at end of toner tunnel
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💵 Free cash flow expected to recover in FY26
👉 Want the full picture? Dive into Xerox’s financials here.
📊 Valuation: Cheap or Just... Xerox Cheap?
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🪙 Forward P/E: 6.00 (🤷♂️ assuming profitability someday)
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📉 Price/Sales: 0.10
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💰 Price/Book: 0.57
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🧮 EV/Revenue: 0.61
Is that bargain bin or value vault? Depends if the turnaround works.
💣 Risks (A.K.A. Jammed Again)
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⚠️ Still losing money
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🧾 Debt/Equity: 257.5% 😱
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🪦 If the market tanks, Xerox could too
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❓ Brand perception = Old tech museum
Still, with insiders and institutions aligned... maybe Xerox is worth copying?
🧠 Verdict: TBD, But Intriguing
Xerox isn’t dead. It’s just in the middle of a midlife reinvention arc. Will it rise from the copier ashes like a techy phoenix? Or jam midprint?
Either way, the insiders seem confident. Maybe we should be, too—just cautiously. Use pencil, not ink.
Interested in another investment idea?
Check our take on UnitedHealth Group.
📛 Disclaimer:
We once used a fax machine and lived to tell the tale. This isn’t investment advice. It’s toner-powered commentary.
🧭 Want More Like This?
👉 Browse our Insider Purchases Center
👉 Explore Turnaround Plays
👉 Or go international with our Global Investing Hub
👉 For even older brands on new missions, explore our Corporate Resurrection Series. Nope, doesn't exist anymore.
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