Modern-day Helen of Troy holding a Hydro Flask and a plummeting stock chart, standing atop Wall Street ruins with insider traders inside a Trojan horse—symbolizing HELE’s beauty-meets-battle investing story.

Helen of Troy (HELE) — Insider Buys, CFOs Turned CEOs, and a Falling Knife You Might Want to Catch (Carefully)

The CEO and CFO of Helen of Troy just bought shares as the stock plunges 90%. Are we looking at a tragic tale, or a comeback for the ages? We dig into the numbers, leadership shuffle, and Wall Street signals—with humor and historical flair.

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