Cartoon-style image of a rocket-labeled “FIG” launching from a design canvas, while company directors stand below holding signs showing they bought shares at $33; in the sky, worried investors watch as Bitcoin icons float nearby.

Figma (FIG): Directors Buy In — Should You Collaborate?

Stock Price: $79.08 🎨 
Down: -9.52 (-10.74%) as of Aug-05-2025 4:10 PM ET
Trigger: 🚀 IPO + 💸 Insider Buying
Status: Welcome to the Design Party (But Watch the Valuation!)


🧠 The Big Picture: Figma Goes Public — and Sky High

Figma stock (FIG) made a splashier-than-a-paint-bucket debut on the public markets, jumping a stunning +250% on Day One.
🎯 All-Time High? $149.20 on August 1, 2025 — pushing its fully diluted valuation to nearly half of Adobe's.

Not bad for a company Adobe once tried to buy for $20B before the regulators went, “Umm… no.”

The market said yes anyway. And then it said… maybe slow down.


📥 Insider Moves: Directors Bought Low, Real Low

Before the rest of us could blink, directors were already buying — but at a mere $33/share:

Insider Shares Bought Value % Ownership Change
William McDermott (Dir.) +160,000 $5.28M +332%
John Osborne Lilly III (Dir.) +62,500 $2.06M New Stake
Luis von Ahn (Dir.) +30,000 $990K +62%
Andrew Phillips Reed (Dir.) +60,000 $1.98M Already Huge Stake

💡 Takeaway: Insiders loaded up before the boom — at $33, not $93. If you’re considering FIG, maybe collaborate with caution.


🧰 What Does Figma Even Do?

Figma is the Photoshop of the cloud-native, collab-hungry, caffeine-fueled design generation.
It offers:

🧑🎨 Figma Design – For real-time collaborative design
🎭 FigJam – Brainstorming meets whiteboarding
💻 Dev Mode – Designer-to-developer handoffs (without tears)
📽️ Figma Slides – PowerPoint, but not from 1998
✏️ Figma Draw – Vector tools with flair
📣 Figma Buzz – Branded social media asset factory
🌐 Figma Sites – Design and publish websites
🤖 Figma Make – AI-assisted prototyping for the impatient

They had us at “design, collaborate, prototype, present, deploy — all in one place.”


🧮 Financial Brushstrokes

Metric 2024 2023 2022
Revenue $821M $749M $505M
Net Income -$724M -$732M +$286M

📉 Ouch! A flip from profit to red ink over two years.
But revenue is climbing — and fast. Just not as fast as expenses.

👉 Want the full picture? Dive into Figma ($FIG)'s financials here.


📊 Valuation? Bold Stroke

Ratio Value
Price/Sales 43.17
Price/Book 37.03
EV/Revenue 45.56

🧠 Translation: Expensive.
Even Adobe trades at just under 11x sales.
Figma ≠ Stigma, but... maybe chill?


🪙 Surprise: Figma's a Bitcoiner

Figma holds Bitcoin in its corporate treasury. 🎩
In March 2024, it bought $55M worth via the Bitwise Bitcoin ETF ($BITB). That stake ballooned to $70M by March 2025.

🧨 Risk? Yup.
If Bitcoin crashes, that cushion becomes… a whoopie cushion.


⚠️ Risks to Mind Before You Hit "Collaborate"

  1. 💵 Profitability still elusive

  2. 🚀 Valuation already baking in perfection

  3. 🤼♂️ Tough competition (Adobe, Canva, Notion, MSFT)

  4. 🪙 Bitcoin holdings = bonus risk

  5. 🐻 A bear market could send the stock back to $33 (or at least much lower)

💡💡💡 Curious about another deep oil exploration play?
Check our takes on UnitedHealth Group or even Oscar Health.


🔮 Final Frame: Should You Buy?

💭 Possibly. But not at $80.
If the price cools — closer to the insiders’ $33 entry — Figma becomes a lot more clickable.

Until then, admire the design... from a safe distance.


🔘 Verdict

Figma is a beautiful growth story, wrapped in risk, backed by bold insiders.
But if you’re going to collaborate — maybe wait until the canvas is less pricey.

🖌️ Paint with caution.
💸 Buy at your own risk.
📦 Collaborate only if you know the layers.


Want the original Figma file?
Nah, we just redesign your expectations.


⚠️ Disclaimer:

We don’t collaborate with overvalued charts. Proceed with creative skepticism. 🎨
We’re not financial advisors. We’re FUNancial advisors.
We laugh, we analyze, we meme — we do not provide investment advice. It’s just a second opinion — and yes, we’re billing your sense of humor. 🎪💸 
Invest at your own risk, always DYOR, hold the FOMO, and don’t invest what you can’t afford to lose. 


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