Carpe Diem

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Illustration of a startup founder manually welcoming a few early users while a large digital platform grows in the background, symbolizing Paul Graham’s idea that successful startups begin by doing things that do not scale.

The Strange Secret of Startups: Start Small, Act Huge

Startups don’t begin with automation. They begin with obsession. Paul Graham’s famous advice—“Do things that don’t scale”—reminds founders that the fastest way to grow is often to start small and learn directly from users.

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