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MESSAGE FROM CEO

Can we have fun with it? No really, as the financial markets (the Dow Jones, NASDAQ and Standard & Poor 500) hit new records, you’d thing quite a few sites would be having some sense of humor about it, kidding and having a heyday. Very few crack jokes or poke fun… Well, what happens when the market corrects? Crashes? It occurred in the past and will occur again. Like Bugs Bunny said, “Don’t take life too seriously. You’ll never get out alive.” But no, very few sites have a sense of humor about stocks, markets and financials. Aspire to trigger a good laugh…

Stocks? They’re analyzed to death. Often quite conventionally… Value versus growth. Book. Price earning ratios. Debt to equity. Fundamentally, technically, graphically … To only name a few parameters or approaches… All critical takes of course. But where is the fun? Can we have a sense of humor about it? What happens indeed when the market goes down? It was already a very serious matter before the ‘crash;’ when the bear hits, then tragedy grips the world. Is that it? No, no, no. We think a grain of salt is in order.

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Funanc!al is just getting started then! Our charter is to entertain investors and financiers the world over. A vast majority of sites dealing with stocks are informative. The audience reads, learns, and sometimes takes a “bet.” Comments on a particular stock (say, XYZ is cheap or ZYX too expensive) are perceived as advice, and the audience may take a position accordingly. Well, Funanc!al aspires to provide a very different type of experience, content that nobody can quite replicate. It is the personality, experience or expertise of our commentators that will make us I humbly hope extraordinary (in the original sense of the term, i.e., far from ordinary, and maybe at times fabulous). Funny, funny, funny is what we want to be. Entertaining, entertaining, entertaining…

We’re a media and entertainment company. Not a financial advisory or a broker or an investment fund. Other people we feel are more qualified for these jobs. We just want you, our audience, to come and visit us and have a good time. Smile, laugh, and be moved. Be surprised, shocked, amazed… But it’s not just about being funny, is it? As a matter of fact, it is difficult to be funny without being serious at times. We need some build-up and teasing…

Put simply, we hope to think different. Be thought provoking. Have a truly refreshing take on particular matters. The market goes down? What’s good about it? It is this combination of being funny and thought provoking that will, I anticipate, make us truly special. Individual investors will love us for it. CFOs and treasurer will love us for it (down the road, as we expand our offerings and have our unique perspective infiltrate boardrooms, tailor to the “executive sweet” and provide custom entertainment to enterprise staffs).

We expect our first year of operations to be a challenging year, as we seek to build brand equity, develop unique content, and grow our user base aggressively. We hope that our customers will appreciate our unique value-add and express recurrent demand for our content. Funanc!al is launching a new business development initiative that will enable us to penetrate the metallurgical market, promote opioid-substitution outlets (with the propagation of Funanc!al addiction) and revolutionize the concept of comedic timing to take over Hollywood and somehow rejuvenate, rock the concept of investing. The world of politics will be shaken to its core. Funanc!al may actively pursue the hiring of new, highly qualified personnel and principals to help us shake status quo. This is a challenging yet rewarding process that we look forward to building upon and updating you on in the months and years ahead.

Funanc!al is in its infancy, and we remain focused on accelerating the execution of our strategy, building up our brand equity, and bringing positive changes to the communities in which we work and live. In the process, we remain committed to our core principles, namely creating client value and providing exceptional service, promoting integrity and stewardship and practicing our 7000-page Code of Business Ethics. I am incredibly excited about the wonderful journey Funanc!al is embarking upon, well aware of the various challenges we face yet sincerely believe the best of Funanc!al is yet to come. As 2014 proceeds, I’d like to transmit my warmest thanks and regards to our customers, employees, partners and the communities in which we proudly belong, and trust that indeed the road ahead is full of promise.

The Guy who Sort of Kind of Leads…